Peppers Pepsin Bitters. According to the Dr Pepper Museum, there are dozens of stories that connect the name to real-life Doctor Peppers that Morrison might have known, but no conclusive links have been established. When World War II erupted in Europe, the food company was put to work making Army rations. He later started a successful flooring and tile company. There was never an "Uncle Ben" before Mars decided to overhaul the brand, and "Aunt Jemima" was a racist construction inspired by minstrel shows. After working in New York's Plaza Hotel, he opened his own restaurant. Hector Boiardi, born in 1897, was born in Italy, where he began working at a hotel in his hometown when he was 11 (child labor meant something a little different in the early 1900s.) I actually talked with Chef Boyardee on the phone when I was 10 years old. During the Depression, Boiardis company grew by leaps and bounds due to the fact that his product was incredibly cheap compared to most other meals and was very tasty (one assumes more tasty than now back then when Boiardi was directly involved in the production and quality control). Weird History Food said, Chefs significant contributions to Milton, Pennsylvania were never forgotten. While Boiardi's culinary resume was already quite impressive by the time he relocated to Cleveland, that's where his transformation from Ettore Boiardi to Chef Boyardee began in earnest. Boiardi quickly rose through the ranks, earning a spot as the Plaza's head chef just a year later. It is an excellent and convenient meal that can be consumed quickly and has delighted generations of families. Chef Boyardee was born Hector Boiardi in 1897 in Piacenza, which. Weird History Food will follow Chef from his humble beginnings as an 11-year-old apprentice to the iconic figure he is today.. American Home Foods was eventually acquired by the conglomerate ConAgra Foods, which still owns the Chef Boy-Ar-Dee brand today. 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Boiardi's product was soon being stocked in markets nationwide the company had to open a factory in 1928 to meet the demands of national distribution. He thus began bottling up his sauces in old milk bottles and packaging his special blends of cheeses and spices with dried pasta and selling these meal kits to customers. Businessman. Boiardi was survived by his wife Helen Wroblewski Boiardi, who eventually died in 1995, and his son Mario Boiardi, who in turn died in 2007. and "Hilltop" for Coca-Cola. With his brother's help, he got a job in the kitchen at the Plaza. [12] He had five grandchildren. 2023 Smithsonian Magazine Whats more: Hector Boiardi was a respected chef who even helped cater Woodrow Wilsons second wedding. As for the products that Hector Boiardi left as his legacy, Anna Boiardi admits that they may not be the same as when her great-uncle made them but it is an alternative for those who just don't have the time to cook. Maybe real. Privacy Statement Fast forward around 4 years and the volume of his carry out meals being sold per day required a factory to produce. "There are people that are working, and their kids have to come home and make something for themselves," Boiardi told NPR, "even when I was growing up and my mom is a fabulous cook she would open up a can of Chef Boyardee for us on certain nights when there just wasn't enough time. To capitalize on their hometown popularity, they started branding their products with Oscars name when they expanded their business. The dish was so popular that patrons wanted to make it for themselves at home, so Boiardi began to assemble take-out meal kits that included dried pasta, cheese and cleaned milk bottles filled with marinara sauce along with instructions on how to cook, heat and assemble the meal. Below is a 1953 commercial featuring Chef Boyardee: And below the commercial from the 50s, is the whole history behind the Boyardee name: What do you think of the history behind the Chef Boyardee name? What other brands are on the list? It doesn't take the accomplished Chef Hector long to find work, and by the age of 17, he leads the kitchen at New Yorks tony Plaza Hotel. As of 2021, the following products are no longer in production. 1. With all that in mind, it's natural to be skeptical of the origins and credentials of any food company mascot. REAL: An Italian immigrant, Chef Ettore Boiardi had a restaurant in Cleveland. She loves spicy snacks, Oreos, baking bread, teeny tiny avocados, and trying new foods whenever she can. When he began selling jars and cans of his tomato sauce, he chose to do so under a name that. The company was founded by Italian immigrant Ettore Boiardi in Milton, Pennsylvania, U.S., in 1928. Another example of this trend (while not a brand name) is Cream of Wheat's African-American mascot Rastus, who graced boxes of the stuff, wearing his chef's whites, from the 1890s until the 1920s. If ever a man was fit for that title, it was Boiardi. Had Chef Boyardee created the worlds first perpetual motion machine? Newlyweds Chef Hector and Helen open the restaurant Il Giardino d'Italia, where his Italian cooking becomes the talk of the town. OK, he didn't spell his name the same way, but Ettore "Hector" Boiardi was a real person. [1], On May 9, 1914, at the age of 16, he arrived at Ellis Island aboard La Lorraine, a ship of French registration. Get all the top food rankings, new product reviews, and other grocery content delivered to your inbox every other week. A native of Piacenza, Italy, he was a world-renowned chef known for his many Italian dishes. They came in agreement to sell the company and factory to American Home Foods for nearly $6 million. Converted Rice Inc. supplied rice to the American military during World War II, and the owners wanted a new brand name and image when they started focusing on civilian consumers towards the end of the war. Chef Boyardee JUMBO Spaghetti & Meatballs Per 1 cup (255 g): 280 calories, 13 g fat (4.5 g saturated fat), 700 mg sodium, 29 g carbs (3 g fiber, 8 g sugar), 11 g protein Who knew that spaghetti and meatballs could come with 8 grams of sugar? A real persona and a real legend. Could spaghetti be canned? The future superintendent responded with, You can can almost anything, but I dont know what it would taste like. 2023 Minute Media - All Rights Reserved. Behind the label is a whole impressive history, beginning with the origins of Ettore Boiardi, who became Hector Boyardee the chef we all know and love. By clicking submit you agree to our Terms of Use and Privacy Policy. [3] Four years later, in 1928, Boiardi opened a factory and moved production to Milton, Pennsylvania, where he could grow his own tomatoes and mushrooms. To woo potential clients, hed send them packages of his home-made cookies. | There has even been an internet rumor denying his existence, claiming that "Boyardee" was combination of the names of three food company executives; Boyd, Art and Dennis. [15], In 2018, Barbara Lippert of Advertising Age compared the 1966 Young & Rubicam ad for Beefaroni to The 400 Blows and running of the bulls. His name was Hector Boiardi, and he was born in Italy in 1897. Turns out Chef Boyardee wasnt just a mascot for canned raviolihe was a real boy(ardee)! So why would a brand name itself after someone completely fictitious? Later on, the company got sold to American Home Products in 1946, and then later it was turned over to the International Home Foods division in 1996. Gotta watch out for gold diggers (especially today) but I also think he was his own man and wanted to be known for himself and not the family business. Fields began franchising in 1990 and then sold the business while staying on as the companys spokesperson. Real. The brand's signature tomato sauce has always been sweet and sort of thin, . [2] He decided to anglicize the name of his product to "Boy-Ar-Dee" to help Americans pronounce his name correctly. [1][2], After leaving his position as head chef at the Plaza Hotel in New York City, Ettore Boiardi opened a restaurant called Il Giardino d'Italia in 1924[3] at East 9th Street and Woodland Avenue in Cleveland, Ohio. Let us know! Sir Henry Morgan sailed the high seas during the 17th century as a privateer. Colonel Sanders was real. It started out when he was an apprentice at a restaurant in Italy when he was just 11 years old, prior to his departure for New York. And, perhaps most importantly, who is Chef Boyardee? So we salute you with a tip of the cap and a chef's kiss, Chef Ettore "Hector" Boiardi/Boyardee. He later changed the name of the business to Kitchens of Sara Lee, and when it was later acquired by the Consolidated Foods Corporation, it became one of the companys leading brands. I love the part about the guy keeping his familys wealth secret until he was sure. His brother Paul worked there as maitre dhotel. In 1917, NPR writes, he moved to Cleveland, where in 1924 he opened a restaurant with his wife Helen Boiardi. Chef Hector Boyardee was born in 1897 in Piacenza, Italy, not surprisingly with a very Italian name: Ettore Boiardi. By age 11, he was working at a local restaurant. Chef Boyardee was a real man, but he spelled his last name a little different from what you see on the cans of his pasta in sauce. Chef Boyardee is an American brand of canned pasta products sold internationally by Conagra Brands. But the real Chef Boyardee? They even hired a former slave, Nancy Green, to be the first spokesperson. Although the product sold well, the company name was a sticking point. He became a food prodigy by age 11 in his native Italy, but later emigrated to New York City in 1915, where. Chef Boyardee REAL:An Italian immigrant, Chef Ettore Boiardi had a restaurant in Cleveland. That inspired Boiardi to start assembling homemade meal kits for customers, which featured dried pasta and milk bottles filled with marinara alongside a set of instructions. With his brothers Mario and Paul, Chef Hector starts the Chef Boyardee Company. Hes become a household name, but few people actually know the chef behind the brand. The company, which is today known for its canned meals, especially its ravioli, has changed hands a number of times since. Introduction: In this article, Gena Philibert-Ortega searches old newspapers to learn about Chef Boyardee - a real person who helped greatly during WWII.Gena is a genealogist and author of the book "From the Family Kitchen." There are a number of food spokespeople that are familiar to most Americans. He said I run a restaurant in Cleveland and am catering parties by putting my spaghetti in a bucket. Afterward, Bioardi ended up moving to Cleveland, Ohio, where he opened up his very own restaurant. But not all brands involving a person's name have origins that are so cut and dry. They later sold the company, and Dean stayed involved in management and as a spokesperson until management phased him out. Weird History Food will follow Chef from his humble beginnings as an 11-year-old apprentice to the iconic figure he is today. [13], In June 2000, ConAgra Foods acquired International Home Foods. So, he changed the product's name to the phonetic Chef "Boy-Ar-Dee." Fictional. While we may think of him as the man on the can, Ettore "Hector" Boiardi was, in fact, one of the top culinary talents in America who even cooked for a president. Morrison & Co. Old Corner Drug Store in Waco, Texas in 1885. By 11, according to his great-niece Ann Boiardi's 2011 book, he was already a chef's apprentice at a restaurant called "La Croce Bianca," where he mostly peeled potatoes and took out the garbage. Unlike Chef Boyardee, the following brands feature fictitious people: Betty Crocker, Mrs. Butterworth, Aunt Jemima, and Ronald McDonald. There are plenty of brands out there that are named after real people, who once lived real lives and, in many cases, actually invented the product that's named after them. Chef Boyardee Was A Real Person What's more: Hector Boiardi was a respected chef who even helped cater Woodrow Wilson's second wedding Kat Eschner March 20, 2017 You know what he looks like,. Paul Boiardi had moved to America when Hector was a small boy and had quickly found a job waiting tables in New York's Parisian Room at the famous Plaza Hotel. Ettore Boiardi was an Italian immigrant who worked as a chef in New York and West Virginia hotels (where he supposedly catered Woodrow Wilsons second wedding) before opening his own restaurant in Cleveland. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Soon enough, patrons were asking if they could start making the recipes at home themselves. At one point, the company ranked among the biggest importers of olive oil and Parmesan cheese from Italy. It was also around the time that Boiardi sold to the conglomerate American Home Products. By 1938, Chef Boyardee expanded again, relocating its headquarters to Milton, Pennsylvania in order to more easily cultivate a specific type of tomato for use in the sauce. The Chef Boyardee brand was created by a real Italian chef, Ettore Boiardi. | READ MORE. Few people are aware that Chef Boyardee, the iconic mustached man on the can of ravioli, was a real person with an amazing story. Ettore Boiardi as shown in a 1953 television commercial, 1953 television commercial with Ettore Boiardi, Learn how and when to remove this template message, "Chef Boyardee Was a Real Person Who Brought Italian Food to America", "Hector Boiardi: A Chef's Resume | Chef Boyardee", "Carl Colombi served up Chef Boy-Ar-Dee idea", "The Man, The Can: Recipes Of The Real Chef Boyardee", "Hector Boiardi Is Dead: Began Chef Boy-ar-dee", "Hector Boiardi of 'Chef Boy-Ar-Dee' Foods Dies", "Chef Boyardee's grand-niece Anna Boiardi reveals family recipes with new cookbook", The Man, The Can: Recipes Of The Real Chef Boyardee, https://en.wikipedia.org/w/index.php?title=Ettore_Boiardi&oldid=1144495541, Short description is different from Wikidata, Articles needing additional references from May 2022, All articles needing additional references, Wikipedia articles needing clarification from July 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 14 March 2023, at 01:48. Real. He stayed on as a consultant there until 1978. Four years later, Boiardi and his brothers started the Chef Boyardee Company. Betty Crocker was not. THE #FAMOUSGRAVE OF #CHEFBOYARDEE IN CHARDON #OHIO Born in 1897 in the northern Italian region of Piacenza, Boiardi supposedly used a wire whisk for a rattle and by age 11 was working as an. Is Pizza Getting Too Gourmet for Its Own Good? Meet The Real Chef Behind The Chef Boyardee Brand. It quickly became a family business, when his brothers moved to Ohio to help him with his canning business. Chef Boyardee: Chef Boyardee The famous canned pasta is named after its founder, Hector. The Milton factory started operating 24 hours a day, seven days a week in 1942, Five Places Where You Can Still Find Gold in the United States, Scientists Taught Pet Parrots to Video Call Each Otherand the Birds Loved It, Balto's DNA Provides a New Look at the Intrepid Sled Dog, The Science of California's 'Super Bloom,' Visible From Space, What We're Still Learning About Rosalind Franklins Unheralded Brilliance. In less-racist mascot falsification, Betty Crocker was the product of a Saturday Evening Post contest, and KFC's Colonel Harlan Sanders never actually earned the military rank that many misattribute to him. Anastasia Arellano. Chef Hector plays a major role on the home front by making food for the troops. Fairly quickly, it became clear that the young Boiardi he was a prodigy. With Boiardi serving food from his northern Italian home of Piacenza to a population that wasn't already inundated with Italian food, his restaurant was perhaps the one of the most unique (and popular) in the city. And in 1928, the Chef Boiardi Food Company was born, launched by Hector, Helen,and Hectors brothers Paul and Mario. So in order to make the fledgling business more palatable to American eaters, the company became Chef "Boy-Ar-Dee" to phoneticize the spelling. Behind the label is a whole impressive history, beginning with the origins of Ettore Boiardi, who became Hector Boyardee . ", SLEEPYTIME TEA AND THE LITTLE-KNOWN RELIGION BEHIND IT, THE NOT-SO-AMERICAN HISTORY OF CHEEZ WHIZ. Eventually, the revenue from these takeout orders surpassed what the restaurant itself was bringing in and Boiardi needed a processing plant to keep up with demands. Some other real people behind brands, besides Chef Boyardee, were Uncle Ben; KFCs Harland Sanders; popcorns Orville Redenbacher; and McDonalds Dick and Mac McDonald. A company is a legal body created by a group of people to conduct and manage a multinational corporation, whether it be commercial or economic.. Juan Valdez is a fictional character.In the New York metropolitan area premises of a promotional agency, he established in 1959. The rest is history. As he developed a strong customer base, he found himself in the enviable position of having customers clamber after his food so much, they wanted to take it home with them so they could have it any time. Ettore Boiardi was an Italian immigrant who worked as a chef in New York and West Virginia hotels (where he supposedly catered Woodrow Wilson's second wedding) before. Doesn't pancake syrup called Mrs. Butterworth's just sound delicious? But what about the chef behind the raviolis. Cookie Settings. The rechristened companys first factory was located in Milton, Pennsylvania, writes NPR. Smashing 20,000 tons of tomatoes a season, the Milton factory produced upwards of 250,000 cans of sauce a day. Aunt Jemima was later brought to life when the businesss new owner hired Nancy Green, a former slave, to portray the character in ads and at events. Get the latest stories in your inbox every weekday. Ettore Boiardi (October 22, 1897 - June 21, 1985), also known by the Anglicized name Hector Boyardee, was an Italian-American chef, famous for his eponymous brand of food products, named Chef Boyardee . You know his raviolis. This article is about the canned pasta product line. He also held a degree in business and co-owned a steel mill with his father. The brands signature tomato sauce has always been sweet and sort of thin, but youll notice a lot of people online claiming that the saucy products they remember loving in the 90s and 00s are soupier and less flavorful than they remember. Among his products was a cheesecake named after his young daughter, Sara Lee Lubin. Later, in 2000, ConAgra bought IHF, and they currently own the Chef Boyardee name. This not only helped cut down on the cost of ingredients, but also helped insure that the ingredients were top quality and provided a steady supply. So how did Ettore Boiardi become Chef Boyardee? Your email address will not be published. According to the company, Uncle Ben was a real rice grower known for high-quality product in founder Gordon Harwells native Texas, and the brand was named for him as an homage. With the stock market crashing a year after the company's launch, the Great Depression was a boon for Chef Boyardee and its inexpensive, prepackaged meals, which helped to bring Italian food to the masses. [9][10] His last appearance in a television commercial promoting the brand aired in 1979. The 17 Real People Behind Your Favorite Food Brand Names Slideshow. Real. With the help of his brothers, Ettore launched what was initially known as the Chef Boiardi Food Company in 1928, whose first product was those prepackaged spaghetti dinners. [18], In 2015, a class-action lawsuit was brought against the Chef Boyardee company. For its founder, see, "The Man, The Can: Recipes Of The Real Chef Boyardee", "Your favorite food icons: Fact or fiction? The company he sold to was American Home Products (today called International Home Foods). The classic ready-made pastas are iconic and well known. And that is when they changed it to the phonetic spelling of their family name: Boy-Ar-Dee. While in this job, he took on the immense responsibility of catering the 1915 wedding reception of President Woodrow Wilson to Edith Bolling Galt. Though no longer the owner, he remained the face of the company, appearing in a variety of print and TV ads for the brand until the late 70s, touting an ever-expanding array of canned Italian eats. We've all had at least one meal from Chef Boyardee. He later immigrating to America at the age of 16 and took the name "Hector Boiardi" as he passed through Ellis Island. Your email address will not be published. Not only that, patrons were asking to take home his sauce to use at their own family dinners. The Facts Behind These Familiar Food Ads. [1] Already then, the company was the largest importer of Italian Parmesan cheese, while also buying tons of olive oil, according to grandniece Anna Boiardi. The most interesting brand names based on fictitious people, by far, are those that were devised with the express purpose of playing up the concept of "idealized domesticity," which was a big marketing trend around the turn of the 20th century. Today, Chef Boyardee sells a variety of classic pasta dishes in both cans and those little microwavable cupsSpaghetti & Meatballs, Beefaroni, Lasagna, and, of course, both meat and cheese ravioli. Who Was General Tso (And Why Does He Have His Own Chicken)? Four years later, International Home Foods was purchased by ConAgra Foods, which continues to produce Chef Boyardee canned pastas bearing Boiardi's likeness.[7]. Pharmacist Charles Alderton developed the formula for Dr Pepper while working at W.B. May your love of pasta continue to inspire cooks for generations to come even if they're just using a microwave. As a Change.org petition advocating for a Boiardi statue in Cleveland notes, the company also churned out cans to feed America's troops during World War II, earning Boiardi a gold star from the U.S. government. Chef Boyardee Beef Ravioli: A Delicious And Convenient Meal. But his facelike his name, or at least the phonetic spelling of itendures on the label of every can. There, he started selling bottles of his pasta sauce, and soon expanded the operation with a factory in Pennsylvania. Based on that strength, Consolidated Foods adopted the name Sara Lee for the whole corporation. Baker Charles Lubin owned a small chain of Chicago bakeries in the early 20th century. Boiardi used to grow his own tomatoes and mushrooms in the basement of the factory where his product line was produced. Chef Boiardi was awarded a Gold Star Order of Excellence from the United States War Department for supplying millions of rations for American and Allied troops during WWII. Records from the store show that theyd played around with a similar name before, and had a recipe for a digestive aid called D. He dubbed the canned and bottled products Chef Boy-Ar-Dee to help consumers pronounce his name. Question: Which of these company figureheads is not a real person? My friends dad put me on the phone to speak with him and I still remember his accent. Terms of Use So the next time you're in the supermarket and see a brand that you think might be named after someone, don't automatically assume it is. Also, if you give her a bag of Takis she will be your best friend. In 1914, Hector Boiardi made the trip to America on the French ship La Lorraine, landing at Ellis Island. As Anna Boiardi told NPR in 2011, they were the largest importers of Parmesan cheese from Italy. His entrepreneurial skill became polished and well known when he opened his first restaurant, Il Giardino d'Italia, whose name translates as "The Garden of Italy", at East 9th Street and Woodland Avenue in Cleveland, in 1924. Soon, he moved up to the ranks of matre d', becoming one of the most well-known hosts in the city. Does Absinthe Actually Make You Hallucinate? So, using milk bottles, he packaged up the sauce and sent them off. Chef Boyardee Beef Ravioli is made with fresh pasta, hearty, Italian-flavored tomato sauce, and real beef, giving it the classic flavor everyone loves. Betty. Boiardi had been an 11 year old apprentice at a restaurant in Italy before coming to New York. Read More SERVING HIS COUNTRY, SERVING THE TROOPS 1942 Chef Hector plays a major role on the home front by making food for the troops. The name, Boiardi. When I see cans of Chef Boyardee Lasagna, I think of ads using Weird Al Yankovics Lasagna as background music. This was too much for Boiardi and his brothers to handle. From Italian immigrant to selling his company for millions, Boiardi's story is the very embodiment of the American dream. What is Chef Boyardee? Sara Lee didnt follow her father into the baking business, but instead has worked to encourage and support women working in science. In 2013, the town erected a statue honoring him at the entrance to the factory. In a world of fake food mascots, Ettore Boiardi was the real deal. This is a young man on the move. Ettore "Hector" Boiardi (that's. Language links are at the top of the page across from the title. The ad features a large group of children running through Venice singing, "Hoorayfor Beefaroni!" It then expanded when the production was moved to Milton, Pennsylvania, and there, the Chef Boyardee empire was born. Don Callender opened a wholesale bakery to supply pies to restaurants in the late 1940s. The take-out business got big enough that the family started thinking about selling their sauce on a larger scale. Ettore Boiardi was an Italian-American immigrant born in 1897. At this time, Italian restaurants were just becoming immensely popular on the east and west coasts (thanks in large part to the influx of immigrants to these areas of the country) but it hadn't quite hit middle America yet. But his goal was always to sail across the Atlantic and join his brother Paul in America. That image is instead said to be based on the matre d' of the restaurant where Harwell and his business partners sometimes met. From Chef to "King of the Spaghetti Dinner", How to Know if Your 'Italian' Ingredients Are Actually Italian. The plaintiff who filed the class-action lawsuit was demanding more than $5 million in damages. He persuaded his brother, Mario, who was in New York working with Paul at the Plaza, to come to Cleveland. You love his raviolis. He was born Ettore Boiardi (or Hector as he was called in English) in Piacenza Italy in 1897. At first, the revised name was Boy-ar-dee, a phonetic spelling of how the family name was pronounced. And that picture on the product labels, of course. We stan Ettore. TV Acres. Everyone is proud of his family name but sacrifices were necessary for progress, Boiardi said, according to History.com. Before launching the Chef Boyardee line of products, Chef Boiardi, in 1915 at the age of 17 years old, supervised the catering for President Woodrow Wilsons wedding reception. Chef Hector retires from his consultant position. He is the great uncle of American author Anna Boiardi, who wrote Delicious Memories: Recipes and Stories from the Chef Boyardee Family. [16], Chef Boyardee is one of the only brands to request to be removed from an episode of Seinfeld. In Milton, the company exploded. When Hector opened his Italian restaurant in the 1920s, Italian food was foreign to Americans. The wedding, which took place after a brief courtship, was held at Galts Washington, D.C. home. It was confusing to some people and that was beginning to affect sales, staff, and customers so that is when the brothers decided it was best to anglicize their name to make it easier for others to recognize. Chef Boyardee is an American brand of canned pasta products sold internationally by Conagra Brands. Chef Boyardee. Today I found out Chef Boyardee was a real person. [4] The idea for Chef Boiardi came about when restaurant customers began asking Boiardi for his spaghetti sauce, which he began to distribute in milk bottles. However, a version of . Early life [ edit] Boiardi was born in Piacenza, Italy, in 1897, to Giuseppe and Maria Maffi Boiardi. He was invented by the Doyle Dane Bernbach ad agency in 1959, to appear in advertisements for the . by Audrey Engvalson BuzzFeed Staff 1. Anthony!") They spell the name phonetically to keep American tongues from twisting on the Italian pronunciation. Hector teamed up with his brothers Mario and Paul to found the Chef Boyardee company, using a phonetic spelling of the family's last name to make it easier to pronounce. Before Tim and Nina Zagat, there was Duncan Hines, a traveling . It wasnt long before the sale totals of these products surpassed his restaurant earnings, despite the restaurant itself doing booming business.
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