Inspiringly, Emirates has 1,380 pilots who have been working at the airline for 10-19 years, 173 whove served for between 20-29 years, and 5 who have completed 30 years. Specifically, the airline has adopted the business and global integration strategies driven by economic and technological factors to expand into the global markets (Yip, 2002). The main threats for the further strategic development of Emirates are the progress of the rival companies in the air transportation or aviation industry; the changes in the fuel prices influencing the economy of the UAE; and the worsening of the current political and economic crises globally influencing the buying capacity of customers. Your privacy is extremely important to us. The airline has gained insight on how to manage and improve its capacity. From the above analysis, it is evident that Dubai International Airport acts as an optimal location for Emirates Airlines. Tim Clark, the airlines Chief Executive Officer asserts that Emirates is the worlds most environmentally sustainable airline. The concept of departmentalization has also enhanced the airlines operational efficiency. "Strategic Management Project: Emirates Airlines." The firms operations entail providing customers with commercial air transport services. The elements of process selection and facilities planning are comprised of a number of decisions, which include technological choice and process planning (Ghuman 3). Thus, 60% of the companys costs are associated with investing into the research and development department (The Emirates Group 4). The company has also employed some of the best engineers, pilots, waitresses, and other cabin crew members who understand how to offer unique services to clients. This enables the airline to optimize on its routes and to plan its flights with high efficiency. Quality management: strategies, methods and techniques, Hanser: Munchen, 2002. Gateway to entry. In this context, the effective implementation of the diversification strategy should be supported by the companys global expansion. Designing product/service systems; a methodical exploration. Design Issues 18.3 (2002): 3-17. Currently, the firm has a total human resource base of over 28,000 employees, which makes it the largest employer in the Gulf region. 6). Besides, technology should also be adopted while designing the global expansion strategy for the company. Emirates Airlines business operations are extended across various markets. By organizing its operations into different departments, Emirates Airlines has been able to boost the employees morale hence leading to improvement in the organizations operational efficiency. On the contrary, the firm is committed towards seeking new opportunities to do things in a better way. "Emirates Airline's Differentiation and Innovation." Global Integration The main factors that determine the global success of a multinational include technological and economic factors among others. Airlines Industry-Emirates Airlines1 Strategic Management Assignment-2. The bottom line of all the strategies is the cost control strategy the firm has adopted in the recent years. The internal opportunities and threats will be examined through the SWOT analysis. Web. The Civil Aviation Authority (CAA) of Dubai is charged with the responsibility of managing safety and security. IvyPanda. The strategies and objectives of the company should be reviewed annually to ensure relevance to the need of the customers. Aisi asserts that the technology places flight, staff, and passenger-related information into the hands of the Emirates cabin crew (par. The strategies will be evaluated depending on the level of achievements of the company global expansion objectives. This decision was arrived at after recognition of the Airports Authority effort to expand the airports capacity by 20%. Black, David. It targets those customers who demand better services regardless of price. Web. BusinessEssay. Terminal 4, set to open in 2015, will also help to address overall capacity requirements at the airport. In fact, by the end of March 2012, the companys long-term liabilities were approximated at $7300 million. The airport also acts as a hub to other international carriers. Print. The competitive advantage in Emirates is based on traditional four blocks: Efficiency is guaranteed through following developed recruitment and compensation policies oriented to decreasing labor costs. In the course of its operation, Emirates Airlines has adopted a comprehensive facility planning ad process selection. 3). "Emirates Airlines Business Strategy." These values include social and environmental responsibility, adherence to business ethics and respecting the needs of the various stakeholders such as customers and employees. The companys vision is based on the idea that customers need to receive high-quality services, and much attention should be paid to gaining the customer loyalty and developing the positive relationship with the community. At the current stage, Emirates focuses on serving the high-income passengers, but the discussion of the other group of perspective middle-income customers is also important. Changes in clients interests and attitudes influence the progress of the business because today more passengers choose low-cost services, and they are focused on discounts (Rahman, Azad, and Mostari 24). For Emirates, the main stakeholders include the government, customers, suppliers, services providers, prospective customers, the press, the public, and the community. Moreover, positioning enables a firm to survive in an industry characterized by ineffective structure. Strategic management, Sydney: Excel Books, 2004. Cole, Staurt. Moreover, the firms employees are committed in ensuring that their activities do not contribute to environmental pollution (Emirates par. Emirates operates in the airline industry while proposing the high-quality and even luxury services. This trend underscores the level of Emirates Airlines in terms of providing high quality services. Purpose The purpose of this paper is to investigate the strategies and competitive advantages of Emirate Airlines that have led to exceptional performance Moreover, its growth has emerged from integration of effective competitive strategies. (2022, November 29). The company does not serve needs of middle-class passengers while reducing the number of potential customers. In order to utilize the moving-average method in forecasting, it is imperative for the collected data to follow a rather liner trend. Another mutually beneficial partnership that has supported Emirates growing United States network has been with JetBlue, which has grown to a bilateral codeshare agreement, enabling Emirates passengers to connect to over 60 cities served by JetBlue beyond its US gateways. The flow of migrants in the UAE is high, and the job in Emirates is discussed as one of the most attractive ones. Print. The main motivation for market entry is the high market potential. 10 Oct. 2015. Qualitative approaches to forecasting relate to the Delphi approach, scenario writing, and interactive or subjective approaches. Labor issues affect the employees productivity as well as the companies general output. Other infrastructures relate to taxiways and flower centers. BusinessEssay. In other words, the substitutes include road, rail and water transports. 1). However, new economic policies are emerging with most countries streamlining their economic strategies to suit their airline industry. The system aims at improving the airlines operational efficiency. In addition, the company operates in a region where labor issues rarely arise. BusinessEssay, 29 Nov. 2022, business-essay.com/emirates-airlines-business-strategy/. Moreover, the porters assist customers to take their taxi or bus on arrival. The cost control strategy is aimed at ensuring and growth, enhanced quality and performance in terms of services delivery as well as long-term sustainability (Lancaster, 2013). Further, up to date technology such as video-conferencing aids virtual alliance thereby thinning the needs of travelling. Differentiation strategy is based on the market variables that are greatly valued by buyers. The view from Dubai: international and industry affairs Emirates Airlines. Although the strategies followed by the company today are rather efficient, the problem is in the fact that the airline industry and market can face significant challenges in the future if the economic crisis in the Middle Eastern and Western countries develops. The handbook of airline operations. The data is then used to predict the future. WebStrategy Evaluation of. In addition, strategic opportunities are also associated with using more advanced technologies in order to compete effectively in the global aviation market. The time series method is comprised of different components, which include cyclical variation, irregular variation, seasonal variation, and the secular trend. According to Abeyratne, it is estimated that this firm carries over 27.5 million passengers and 1.6 million tons of cargo every year using its fleet of A 330-380 aircrafts (94). Emirates Airlines is also cognizant of the role of technology in forecasting. Subsequently, the firm is able to provide new technological solutions hence optimizing its performance. Emirates pays much attention to using technological innovations in the industry for improving the quality of customer services. Course: Strategic Management MGT4802(GEN) Submitted to: Major General (Retired), Bir Protik Prof. Alauddin M A Wadud Submitted by: Group-1 Fabliha Anbar B18231006 Nabil Moreover, the selection process entails making decisions on various aspects such as how to provide customers with diverse services, how to develop a high level of flexibility in order to align its operation to market changes, and how to address change in the volume of customers. Emirates has also been able to capitalize on strategic alliances with Qantas, which has helped spur tourism into Dubai through the partnership. The Pakistan International Airlines supported the new airline with managerial and technical skills necessary to bring up the company from the ground (Yip, 2002). Strategy process, content, context; an international perspective, Hampshire: Cengage Learning, 2010. In addition to short distance buses, the airport is serviced by long-distance business services. The UAE policies regarding the protection of the environment are rather strict, and Emirates is one of those companies that concentrates on the development of effective and working sustainable programs. The new routes has emanated from addition of more Airbus 380s. In order to meet the customers dynamic needs and services, it is imperative for businesses to integrate the concept of product and service design in their operations management. The July 9, 2020. https://ivypanda.com/essays/emirates-airlines-differentiation-and-innovation/. According to Tim Clark, the airline is able to save an average of 62 litters for every minute. On the other hand, American Airlines capacity had declined with a margin of 8%. The firm recognizes the importance of developing a strong human capital base. The firm perceives competition to be a critical element in shaping and maintaining its organizational identity and competitiveness (Longernecker 45). IvyPanda, 9 July 2020, ivypanda.com/essays/emirates-airlines-differentiation-and-innovation/. WebThe pricing strategy of the Emirates Airlines will focus on setting the list price, credit terms, payment period and discounts. In fact, the rivalry is evident in the pricing where severe undercutting is common. The Exceptional Performance Strategies of Emirate Airlines. Competitiveness Review: An International Business Journal 21.5 (2011): 471-486. 3). https://business-essay.com/emirates-airlines-company-operations-management-practices/. For instance, the growth in revenue in 2011 was 26% from the previous year while the total revenue in 2012 was 44% representing 15.6 billion increases in total revenue in 2012. The airlines meals meet the customers dietary, medical and religious requirements. 18). Further, the delivery of airline gas is verified through the market forces. The learning and development department undertakes the employee training process. Moreover, the airline adheres to the statutory maintenance programme set up by the UAE government. Well write a 100%plagiarism-free paper this fast! The first pillar involves marketing the companys hub Mishra defines operations management as the management of the conversion process, which converts land, labor, capital, and management inputs into desired outputs of goods and services (88). The airline plans to increase its aircrafts to over 250 by 2020. . Emirates have many distinctive competencies, and their progress depends on providing the luxury services globally. The airline collaborates with aircraft manufacturers in an effort to design and develop lighter and fuel-efficient aircraft, such as Boeing 777 and the Airbus A380 (Emirates par. In order to evaluate the strategic management of Emirates, it is necessary to analyze macro-environmental factors that influence the development of the business focusing on political, economic, social, technological, legal, and environmental forces. Management: concepts, practice and cases, New Delhi: Tata, 2010. Emirates Airlines selected Dubai International Airport due to the level of its services, safety, infrastructure, terminals, and effective ground transportation. For example, the cargo and passenger flights have different terminals. The less extent to which labor issues have affected the company presents an opportunity for the company to expand while constantly improving the welfare of its workforce. The operations of the new technology team entail ensuring that the firms technologies align with the prevailing technological innovation in the industry. A Competitive Analysis of Airline Industry: A Case Study on Biman Bangladesh Airlines. Journal of Business and Management 17.4 (2015): 23-33. However, today trade opportunities for airlines are rather limited because different nations all over the globe changed their courses regarding relations within the aviation sector due to the complicated political situation. Many airlines have been successful in using differentiation strategies to maintain a competitive advantage. The airport is also equipped with effective passenger and cargo facilities. From the above analysis, one can assert that Emirates Airlines has managed to attain an optimal market position over the past two decades. Operations Management (OM) is a fundamental component in the success of businesses. The airline has established a number of subsidiaries, which include Emirates Tours, Arabian Adventures, Emirates Holidays, and Congress Solutions International. Moreover, it should have a specific rhythmic pattern with regard to fluctuations. In a bid to achieve this goal, the airline has integrated a number of quality management dimensions. Secondly, over short expanses, alternative substitutes to air travel are in wide ranges. 2). PDF file. However, the advantages such as increased customer base and high profitability outweigh the disadvantages. London: Media Prima, 2014. In its scope, the paper looks into the various fundamental Cohen, Elherm. In spite of the fact that the threat of substitutes in the airline industry is rather low, it is high while discussing Emirates as the global company proposing the transportation services (Nataraja and Al-Aali 474). (2020, July 9). As a result, new entrants can compete only in the sector while providing low-cost services and flights. The firm is in the process of constructing seven business and first class lounges in Dubai International Airport. In the process of designing a particular service, it is important for an organization to ensure that there is no variation between the service provided and the customers expectations. The company should also associate itself with the leading food companies to ensure high quality of meals. For the global and business strategies to attain the specified objectives, the firms must adopt both long-term and short-term financial, marketing and operational strategies enhanced by appropriate information systems and sound human resources management. An organization can have two main types of competitive advantage and they relate to differentiation and low cost. Johnson, Gerry, Kevan Scholes, and Richard Whittington. Using such data, the firm will be in a position to forecast on how it will adjust its capacity in the future. One of the main strengths of the company is the support of the government that resulted in many trade agreements for the company abroad. This has played a critical role in enhancing the customers level of satisfaction. Emirates expects to fly 70 million passengers in 2020, and the airline together with its partners in Dubai are already progressing on plans to ensure the right infrastructure is in place to support and capitalise on this growth. Subsequently, departmental heads have sufficient powers to control and make decisions that affect their respective departments. 1). During its 2011/2012 financial year, the airline was able to increase its international destinations from 102 destinations to 111 destinations. This unique strategy explains why this company remained profitable in 2008 global economic recession when other firms around the world experienced economic problems. The Aviation Festival Middle East is a platform for airlines, airports and the aviation industry to address strategies for growth and development. Firms in the service sector can greatly benefit from effective forecasting (Hoshmand 4). The decision to adopt this dimension was informed by recognition of the importance of ensuring that its employees have adequate skills in order to provide optimal customer service. Further, in the surfacing where the company is making its entry such as Africa, the consumers have no much choice thus have less possession of bargaining power. In 2012, the airline ceased the operations of 1,062 heavy and light vehicles. January 10, 2023. https://business-essay.com/emirates-airlines-company-operations-management-practices/. For example, it makes managers realize that their products or service may die and hence the need to ensure that the products or services are constantly rejuvenated. While the company was still at its infant stages, it was supported by some established airlines in the region particularly the Pakistan International Airlines. In a bid to ensure that the employees are adequately trained, the airline has developed a strong and dedicated employee training team. The mission of Etihad Airways is to maximize its profitability through the implementation of operational methods that enhance its yield, minimize its transit periods, maximum load factors, continuous and instant communication flow to the stakeholders, administration, and improved customer service. In addition to the above forms of ground transportation, the airline is also served by buses, which are operated by RTA. In essence, the companys mission strives to bring individuals closer to their destinations while inspire the employees thoughts and ideas (Lancaster, 2013). A report released by CAPA shows that the majority of the worlds airline companies are cautious of their capacity. Through the KIS system, the airline has been in a position to offer customers personalized services. Time series approach to forecasting is very effective in making future decisions. Customers can now book their air tickets remotely as long as they have the internet access. The various departments operate in an interdependent manner. Upon its entry in the UAE airline industry, the firm had a fleet size of only two aircrafts, which included a 300 B4 Airbus and a leased 737 Boeing; however, the firm has been constantly expanding its network.
western dental lawsuit 2021
Cooperativa de viviendas
ecommdirect con texas gov
Cooperativa de viviendas