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South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. REUTERS/Kim Soo-Hyeon. In 2020, she became the first Indian actor to feature in a campaign for the label, posing for a. Brands that dont have a big budget should keep an eye on emerging talent or other more accessible options. Fees for talent could well skyrocket, predicts NYUs Watson. Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. His name is only known to die-hard tennis fans, but that was a fantastic strategy, says Brandwatchs Terry. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix'sSquid Game. In the. "I can't wait to share all the very exciting projects we are working on," the designer added. This campaign marks the first time that the brands miniature Capucines BB is pictured in an advertisement for the bag, which comes in models of various sizes. At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also did a few weeks later at the world premiere of the new season of Stranger Things. Un post condiviso da Louis Vuitton (@louisvuitton). The Long View by Vogue Business: Fashions new outliers, Enter your email to receive editorial updates, special offers and breaking news alerts from. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. Louis Vuitton's Men's Artistic Director Virgil Abloh said in a statement that he's "delighted" to welcome BTS as house ambassadors and explained that the partnership is a fusion of "luxury and contemporary fashion.". 44 At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also "I'd just like to say congrats to LV for getting the privilege of working with bts and having them as ambassadors, such an accomplishment " someone else added. Theyre the Swiss Army knife of marketing because they can reach audiences in so many countries on all these different platforms.. "We're excited to bring customers even closer to their beloved band in a way only McDonald's can through our delicious food when we introduce the BTS signature order on our menu next month. I cant wait to share all the very exciting projects we are working on.. The announcement comes shortly after Padukone was unveiled as Vogue India's latest cover star. LVMH's top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Top Western fashion influencer Chiara Ferragni, by comparison, has 23 million followers and a far lower engagement rate of 3 per cent (although still above the Instagram average of 2 per cent.) Thats much less likely to be the case when people think about ambassadors because often theyre already multimillionaires. Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants.. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. House Ambassador is highest title at Louis Vuitton btw!! And if for the men's collections the brand tends to hire huge stars from music, social media, and athletics (three random names: Tyler, The Creator; the BTS, Serena Williams) in line with the contemporary grandeur brought by Virgil Abloh, when it comes to red carpet and women's collections the brand's tactics have become more subtle and cross-cultural in recent years. From New York to Paris, in-person fashion shows are back. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. I am in awe of Naomi, she stays true to herself and doesnt compromise on her values.. The fast-food chain announced Monday that its collaborating with the Grammy award-winning supergroup to highlight BTS's favorite order. She joins Zendaya, Hoyeon, & J-hope in the list! Korean traditional music mingled with contemporary pieces to set the background. Celebrating the debut of the new Vans Knu Skool silhouette. Many of these celebrities do not just go on red carpets, but are featured in branded events, dinners and private gatherings that, even without the presence of sponsorship or advertising contracts, can last for years, through the more or less intense moments of their careers. Not all marketers are convinced though. In a press release announcing BTS new role, Louis Vuitton calls them one of the most renowned and influential groups in the world, adding that BTS ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House., The fashion brand also tweeted the announcement alongside a new picture of the guys sporting pastel-hued LV looks. Maybe they want to shop but they also want to be entertained. Check this out: 2023 Cond Nast. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. Throughout the Kusama-inspired collection, there are colorful faces, flowers, infinity dots and nets and more. The accompanying photo shoot, which appears in the magazine's May 2022 issue, sees her wearing a variety of items by Louis Vuitton. From K-Pop stars to viral moments: Who won fashion month on social media? Unfortunately for Pinault, it depends on performance, The unnecessary controversy over Elly Schlein's image consultant. Comments, questions or feedback? I would bet that Louis Vuitton has a BTS capsule collection in the pipeline, and if I were to bet even further, it might even be a collaboration with each of the artists. In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist Ros, who has also been Saint Laurents global ambassador since AW20. If I buy something I want it to really last me. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. The exhaustive list of BTS brand collaborations proves the boys supremacy in the global entertainment scene. Discover more via link in bio. Its not a one-hour photoshoot but an ongoing relationship, he says. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Tune in below to see what Louis Vuitton has in store when its pre-fall 2023 fashion show goes live on Saturday, April 29, at 7 pm (Singapore time). The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Ethiopians savour first night of annual 'Addis Jazz Festival', Hollywood writers, studios stage last-minute talks as strike deadline looms, Soviet and Russian fashion icon Zaitsev dies - agencies. She joins Zendaya, Hoyeon, & J-hope in the list! ", Though India has not been a traditional target for the luxury sector, the. She joins Zendaya, Hoyeon, & J-hope in the list! BTS - Photo courtesy of LVMH. In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and Lea Seydoux were also photographed by Steven Meisel for the new campaign. Subscribe for full access to The Hollywood Reporter. Minji represents Chanel, Hanni works with Gucci, Danielle is an ambassador for Burberry and Hyein signed with Louis Vuitton. Louis Vuitton taps BTS as brand ambassadors K-pop superstars BTS have been named Louis Vuitton's latest brand ambassadors. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. If you can get even 5 or 10 per cent of those to hit, youre going to be able to build your base and mitigate some of that risk of failure.. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Global ambassadors play an important marketing role for luxury brands because of their ability to promote a brand in a way that doesnt look like in-your-face advertising, says Jared Watson, assistant professor of marketing at NYU Stern School of Business. A strong social media presence is essential for the new breed of ambassador, says Thomas Repelski, co-founder of marketing platform Lefty. Its exactly like a global ambassador Last week alone saw Louis Vuitton sign on boy band BTS as house ambassadors, and Tiffany & Co. tap Blackpink singer and recent solo artist Ros as its new global ambassador. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. She joins Zendaya, Hoyeon, & J-hope in the list! Others recommend keeping an eye on emerging talent on popular platforms like Netflix. Models walked the 795 metre bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. The actor, the company said in a global statement, stars in her first leather goods campaign for the Maison. Working with someone like that in South America or Spain makes complete sense.. Its exactly like a global ambassador Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Hoyeon walked theLouis Vuitton Spring 2017 ready-to-wear showin Paris, also taking part in the campaign for the collection. 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She joins Zendaya, Hoyeon, & J-hope in the list! More recently, Burberry partnered with Itzy, and Givenchy with Aespa, both emerging K-pop names. It can be risky to put all your eggs into one or two baskets. Part of this strategy is undoubtedly fueled by the brand's heavy investment in marketing, but the method behind this spending plan is the real reason for a success that seems increasingly endemic: the brand bets heavily on a variety of cross-cultural stars ranging from Netflix actresses like Hoyeon Jung and the aforementioned Millie Bobby Brown and Phoebe Dynevor, to athletes like Eileen Gu and Eve Jobs, but also fashion legends like Pat McGrath and indie divas like Cynthia Erivo. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. April 20, 2023 11:43am. Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks. All rights reserved. While the two have been confirmed as ambassadors, with the rest of the members representing other luxury fashion brands such as Minji for Chanel, Haerin for Dior, and Danielle for Burberry. This strategy tends to create a strong association between stars and brand even when the clothes that are actually worn do not possess the explicit Louis Vuitton signature: unlike Chanel, Louis Vuitton looks may be less clearly identifiable, but the stars who wear them are, and the association works. 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A cultural hub that continues to draw global attention, Seoul shares a common spirit with Louis Vuitton for pioneering the future, reimagining creativity and nurturing savoir-faire. Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. India's latest box office smash 'The Kashmir Files' exposes deepening religious divides, "I'm a very practical, pragmatic person in reality, but I keep having to pinch myself because I can't believe this is real," she added. After news of Hoyeon's new role broke, Nicolas Ghesquire, the house's artistic director of women's collections, took to Instagram to discuss the new partnership. It means well see some very interesting collaborations emerge., Brands may also appoint more brand ambassadors around the world to target audiences at a much deeper level, says Booker. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. Aut. Reuters, the news and media division of Thomson Reuters, is the worlds largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. Things were bleak in August 2020. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. Im excited for the new chapter in her journey with Louis Vuitton," he wrote. 2023 Rolling Stone, LLC. Louis Vuitton Spring 2017 ready-to-wear show, Squid Game Star Hoyeon Jung on Her Rapid Rise, BLACKPINKs Jennie, and Whats Next, The Squid Game Director Gave a Major Update About Season 2, Loved Squid Game? The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Fellow Blackpink members have ambassador deals of their own, too: Lisa at Celine, Jennie at Chanel and Ji-soo at Dior. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. Brands want to work with more than just a face. Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion 2023 The Hollywood Reporter, LLC. On October 6, the French house officially announced Hoyeon Jung, who plays Kang Sae-byeok in the series, as its new global ambassador. She joins Zendaya, Hoyeon, & J-hope in the list! As part of the new partnership, Jungkook, J-Hope, V, HoYeon Jung is the newest global ambassador for Louis Vuitton. Giving them another photograph is not entertaining.. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. From Charlize Theron for Dior to Keira Knightley for Chanel, luxury brands have regularly turned to Western film stars to be their global brand ambassadors, featuring in print and billboard campaigns worldwide. HoYeon Jung is the newest global ambassador for Louis Vuitton. All rights reserved. Speaking of Squid Game, the popular Netflix shows director, Hwang Dong-Hyuk, is collaborating with the French luxury brand for its inaugural pre-fall fashion show. See here for a complete list of exchanges and delays. Zendaya has been announced as the newest face to join the Louis Vuitton family WORDS Elyssa Kostopoulos PHOTOGRAPHY Mert Alas & Marcus Piggot for Louis Vuitton PUBLISHED Fri, 21 Apr 2023 - 6:00 pm If Zendaya ever asked us, Her career and convictions are inspiring. Blackpinks members arent all Korean-born and raised; theyre from various parts of the world and have more diverse influences. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. Its exactly like a global ambassador Its really beautifully made and durable, Zendaya, who has cemented herself as a fashion star on virtually every red carpet, told Vogue about the Capucines bag. Please see our privacy policy for more information. It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. However, it is not the first chapter in the LV x Hoyeon history book. J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and are expected to be dressed in bespoke clothes in their forthcoming appearances, reported Independent. Watch These Similar Movies & Shows Next. Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! Its the latest in a long list of world-renowned locations and landmarks across the globe where Louis Vuitton has staged shows. If you havent seen or heard ofSquid Game,then we can only assume that youve been living under a rock. Not only is there her willingness to push the boundaries with fashion off the courtjust take her collaboration with the Japanese label ADEAM at New York Fashion Week last springbut also her use of style to embrace and celebrate her heritage, paying tribute to her Haitian roots by wearing everything from kente head wraps to Kerby Jean-Raymonds Pyer Moss. Credit: Dior. Its exactly like a global ambassador I immediately fell for Hoyeons outstanding talents and fantastic personality. The pop superstars will be teaming up with the fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances, Fashion Kings BTS Announced as the Newest Louis Vuitton Ambassadors, Best Face Forward: Jimins Go-To Skincare Mask Is Now Available Online for $2, Drake, Will Arnett Celebrate Toronto Maple Leafs (Long-Awaited) Postseason Triumph, 2023 Met Gala Live Stream: How to Watch the Red Carpet Online, Record Players Start at Just $39 As Part of Amazon's Bluetooth Turntable Sale, The Popular WiFi Extender That Gets Rid of Dead Zones at Home Is Just $15, Best 'Face' Forward: Jimin's Go-To Skincare Mask Is Now Available Online for $2, How to Watch the NBA Playoffs Online: Live Stream Basketball Without Cable, Roy Wood Jr. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Korean idols are on their way to global supremacy, and fashion is no exception. Most recently, however, the brand dressed Jennifer Connelly, Julia Roberts, and Deepika Padukone (Louis Vuitton's first Indian ambassador) for their red carpet at the Cannes Film Festival. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. "South Korean band BTS are Some real-life ambassadors are comfortable with using virtual versions of themselves: a virtual avatar of Dior ambassador Angelababy attended the brands pre-autumn show in Shanghai in March. The impressive location will see equally Naomi Osakas rapid ascent to success as a tennis champion has been, its safe to say, stratospheric. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. At the Cruise 2023 show held at the Falk Institute in La Jolla, California, three weeks ago, by contrast, the stars in the front row ranged from Thai celebrity Urassaya Sperbund to actresses such as Chlo Grace Moretz, Euphoria's Maude Apatow, scream queens Samara Weaving and Emma Roberts, Bridgerton's Phoebe Dynevor, and bond girls Lea Seydoux and Ana de Armas. Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us, adds BTS, in a press release. BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. Ad Choices. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. The impressive location will see equally impressive guests, including South Korean celebrities and Louis Vuitton ambassadors like BTSs J-Hope and Squid Game actress Jung Ho-Yeon. Zendaya stole the spotlight at Louis Vuitton's Fall/Winter 2023 runway show, as the rumored ambassador & 'Euphoria' actress sat front row. The news was announced by the French brand on May 10. Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore 6 of Pharrell Williamss biggest luxury fashion collaborations Yayoi Kusama wants her Louis Vuitton collaboration to bring joy Topics Louis Vuitton Livestream Fashion show Seoul Nicolas Ghesquire Louis Vuitton unveils Deepika Padukone as first Indian brand ambassador, Actor Deepika Padukone has been appointed Louis Vuitton's first ever Indian brand ambassador, the French. Thats why many brands are turning to multifaceted, digitally savvy K-pop stars. The Hollywood Reporter is a part of Penske Media Corporation. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. She joins Zendaya, Hoyeon, & J-hope in the list! = GORGEOUS" one fan wrote in the comment section. The tweet calls them pop icons, and recognized the members for their uplifting messages that impart a positive influence., #BTS for #LouisVuitton. Its exactly like a global ambassador He serves as the creative advisor for the event and will have a hand in shaping the runway shows scenography. The epicenter of runway news, street style, and emerging trends. 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WebThe actress Fan Bingbing may currently be the most successful brand ambassador in China. PSA: the power of BTS is about to infiltrate luxury fashion. This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. The septet comprising RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook have lured the whos who of the luxury market, clinching lucrative deals every now and then. There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. Are branded virtual worlds the new marketing terrain? The pop group shared similar sentiments: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. All quotes delayed a minimum of 15 minutes. BTS has joined Louis Vuitton as global brand ambassadors. Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore, 6 of Pharrell Williamss biggest luxury fashion collaborations, Yayoi Kusama wants her Louis Vuitton collaboration to bring joy. The Golden Globe- and Emmy-winning actress was recently seen sitting in the front row at the Louis Vuitton Womens Fall-Winter 2023 show in Paris last month. Send us a tip using our anonymous form. "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, joyful spirit in new motifs," the brand shared in a statement.